How to Use Facebook to Recruit Employees

There are currently 5.4 billion social media users, with Facebook remaining the market leader. With such a high volume of users, it makes sense to incorporate it into your recruitment plans. You can target both passive and active candidates using Facebook and at relatively small costs compared to other forms of recruitment, such as job boards. These are some ways to use Facebook effectively as part of your recruitment strategy.

Recruitment Strategies on Facebook

There are two types of strategies you can implement on Facebook to support your recruitment efforts: organic and paid social media marketing. Organic social media is a strategy that involves building a brand to attract candidates to your business. The process is longer, and a consistent approach needs to be adopted to achieve success. On the other hand, paid social media is a more proactive form of social media, where the results can be instant. 

Build Your Brand

The first step is to ensure you have a business page set up, which you can use to build your brand and promote your company culture. You can then begin posting regularly (daily if possible) using a range of content, such as company reviews, employee testimonials, and general day-to-day footage of the inner workings of the company. People tend to engage more with personal content, and if you can show employees the environment and what they will be doing, it is far more engaging than a general job description. Not only this, but it ensures you are not only attracting candidates but the right candidate, who feels that the company would be the right fit for them.

Create Job Posts

As well as your regular day-to-day posts, you can also incorporate posts about the jobs on offer. A vibrant, attractive job post with a call to action on how to apply will help generate more applicants. With the additional benefit of them already getting an insight into your company through the other job posts.

Boost Posts

There is also an option to boost your posts (ideal for recruitment posts), whereby you can target a specific audience. The boost button usually sits under the post, and you can set it to users in a specific area, age, and target their interests. You are required to pay to boost posts, but it can be a good way to generate more leads.

Invite Users

You can invite users that engage with your posts (the invite button is usually next to their name) to allow you to build up your business page. In this way, an increasing number of people will be accessing your page and you will also build greater credibility by having a larger following.

Paid Ads

Although similar to boosted posts, paid ads allow you greater control over your ads and the ability to monitor performance. They are more complex and are more efficient if you have a specific goal in mind. For instance, attracting candidates to your website or receiving more messages.

If you are looking to support your organisation through workshops such as interview techniques, CV preparation, or guiding them through redundancy, we can help. Contact us today to find out more.