A successful marketing manager will generate customer interest in products or services to increase sales for the company for which they are working. They may also respond to customer comments and queries. A marketing manager may be employed directly for a company, where they would be responsible for generating business solely for that company. However, a Marketing Manager may sometimes be self-employed, so they are likely to work for multiple companies. If you are thinking about a career as a Marketing Manager, this blog will help you decide if it is the right choice for you.
What you do as a Marketing Manager
There are many aspects involved in the role of a Marketing Manager. You would design marketing campaigns, often with the support of a Graphic Designer to help you create content. You may also develop paid marketing ads and manage associated budgets. There may also be an element of competitor analysis involved. A successful Marketing Manager will bring new business or leads to a company, so they must work out the best way to do this.
Types of Marketing Managers
You may be a Marketing Manager overseeing the entire marketing function, from digital and social media to content marketing. In some cases, you would only focus on one area of marketing. For instance, if you are employed solely for content marketing, you would be responsible for creating content, such as blogs, and ensuring the content is optimised to gain the highest traffic. On the other hand, a social media marketing manager focuses on creating content for social platforms and managing social media strategies.
Knowledge for Marketing Manager
It would be helpful to undertake a degree in Marketing if you wish to proceed in this career. However, you could also take training courses on platforms such as Udemy. There are a wide range of courses which would be helpful for a career in marketing, including:
- Launching your social media strategy
- Individual courses for different platforms, including Instagram and TikTok
- SEO
It would be extremely difficult to work as a successful Marketing Manager without the knowledge you would get from a qualification or training course. It is also important to keep up with your knowledge, as marketing strategies are constantly evolving.
Soft Skills for Marketing Manager
In addition to the training you need to become a marketing manager, several soft skills will support you with this career choice. A marketing manager's primary goal is to drive traffic and sales through communication, so excellent writing skills are necessary. The ability to collaborate with others is also essential, as this job will involve working with other departments. You should also have strong creative skills and the ability to present your ideas clearly. You may also need to manage others within the team, so leadership skills could be an aspect of this role.
As well as undertaking relevant training for a Marketing Manager role, it is also crucial that you have a strong CV that showcases your marketing experience or transferable skills. At Inspired CVs, we provide professional CV writing services and can help ensure your CV attracts employers. You can order your CV here or contact us to find out more.
